Episode
How are marketers warming up for the 2026 summer of sport?
- Podcast
- The Drum Podcast
- Published
- Apr 9, 2026
- Duration seconds
- 1753
- Processing state
not_requested- Canonical source
- https://www.thedrum.com/podcast/series/the-drum-podcast
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Summary
We dive into how sport is being rapidly reshaped in the attention economy, from fast-format football and entertainment-led fight nights to reinvented tournaments that blur the lines between sport and show business. You'll hear from guest host Richard Draycott and a panel of sports marketing experts: Lucy Bairner of Collaborate Global, Alistair Gammell of Threepipe Reply, and Christian Harrall-Baker of Two Circles. Hosted on Acast. See acast.com/privacy for more information.