# How are marketers warming up for the 2026 summer of sport?

Page: https://stenobird.com/podcast/the-drum-podcast-1264371/how-are-marketers-warming-up-for-the-2026-summer-of-sport
Text version: https://stenobird.com/podcast/the-drum-podcast-1264371/how-are-marketers-warming-up-for-the-2026-summer-of-sport.md
Podcast: [The Drum Podcast](https://stenobird.com/podcast/the-drum-podcast-1264371)
Published: 2026-04-09T15:30:09+00:00
Episode link: https://www.thedrum.com/podcast/series/the-drum-podcast
Audio file: https://sphinx.acast.com/p/open/s/62e90c0361c5da0012f76880/e/69d7c6012a193257ad487229/media.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-drum-podcast-1264371/episodes/how-are-marketers-warming-up-for-the-2026-summer-of-sport
Duration seconds: 1753

## Resource

We dive into how sport is being rapidly reshaped in the attention economy, from fast-format football and entertainment-led fight nights to reinvented tournaments that blur the lines between sport and show business. You'll hear from guest host Richard Draycott and a panel of sports marketing experts: Lucy Bairner of Collaborate Global, Alistair Gammell of Threepipe Reply, and Christian Harrall-Baker of Two Circles. Hosted on Acast. See acast.com/privacy for more information.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-drum-podcast-1264371/episodes/how-are-marketers-warming-up-for-the-2026-summer-of-sport/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-drum-podcast-1264371/how-are-marketers-warming-up-for-the-2026-summer-of-sport.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.