Episode

'Accidental marketer', Infosys CMO Sumit Virmani

Podcast
The Drum Podcast
Published
Sep 25, 2025
Duration seconds
1968
Processing state
not_requested
Canonical source
https://www.thedrum.com/podcast/series/the-drum-podcast
Audio
https://sphinx.acast.com/p/open/s/62e90c0361c5da0012f76880/e/68d59219099369ce4286e86d/media.mp3
JSON
/v1/public/podcasts/the-drum-podcast-1264371/episodes/accidental-marketer-infosys-cmo-sumit-virmani
Markdown
/podcast/the-drum-podcast-1264371/accidental-marketer-infosys-cmo-sumit-virmani.md

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Summary

Sumit Virmani has been at Infosys for over two decades. Now, he's global CMO for the tech giant. He told The Drum why a long tenure is an advantage, why attribution should still be a focus for everyone in the marketing world, how to approach the marketing mix in a world of uncertainty, and how close we really are to the golden goose of AI-enabled personalization at scale. Hosted on Acast. See acast.com/privacy for more information.