Episode
'Accidental marketer', Infosys CMO Sumit Virmani
- Podcast
- The Drum Podcast
- Published
- Sep 25, 2025
- Duration seconds
- 1968
- Processing state
not_requested- Canonical source
- https://www.thedrum.com/podcast/series/the-drum-podcast
- Audio
- https://sphinx.acast.com/p/open/s/62e90c0361c5da0012f76880/e/68d59219099369ce4286e86d/media.mp3
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Summary
Sumit Virmani has been at Infosys for over two decades. Now, he's global CMO for the tech giant. He told The Drum why a long tenure is an advantage, why attribution should still be a focus for everyone in the marketing world, how to approach the marketing mix in a world of uncertainty, and how close we really are to the golden goose of AI-enabled personalization at scale. Hosted on Acast. See acast.com/privacy for more information.