Episode

Ep 14 - Master Audience Targeting with the Power of Data Science with Allison Olson

Podcast: The Drake Insights Podcast
Published: Oct 9, 2024
Duration seconds: 1852
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Summary

Episode 14 of The Drake Insights Podcast dives into the importance of data-driven marketing strategies for senior living communities. Statistician and data science expert, Allison Olson, emphasizes that by leveraging existing data and moving beyond generalized personas, communities can hyper-target their ideal audience and improve their marketing ROI. By implementing these strategies, enhance your lead generation, increase conversion rates, and achieve your marketing goals.