# Ep 14 - Master Audience Targeting with the Power of Data Science with Allison Olson

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Text version: https://stenobird.com/podcast/the-drake-insights-podcast-7089151/ep-14-master-audience-targeting-with-the-power-of-data-science-with-allison-olson.md
Podcast: [The Drake Insights Podcast](https://stenobird.com/podcast/the-drake-insights-podcast-7089151)
Published: 2024-10-09T13:04:25+00:00
Episode link: https://drakestrategic.podbean.com/e/ep-14-master-audience-targeting-with-the-power-of-data-science-with-allison-olson/
Audio file: https://mcdn.podbean.com/mf/web/gs2k4g59syz38gz6/The_Drake_Insights_Podcast_-_Ep_14_Audience_Targeting_with_Data_Science_and_Analytics_Allison_Olson9bbvu.mp3
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Duration seconds: 1852

## Resource

Episode 14 of The Drake Insights Podcast dives into the importance of data-driven marketing strategies for senior living communities. Statistician and data science expert, Allison Olson, emphasizes that by leveraging existing data and moving beyond generalized personas, communities can hyper-target their ideal audience and improve their marketing ROI. By implementing these strategies, enhance your lead generation, increase conversion rates, and achieve your marketing goals.

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## Transcript

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