Episode

The Secret Process Behind the NASCAR Diecast with Lionel Brands Group

Podcast: The Dale Jr. Download
Published: Jun 24, 2026
Duration seconds: 4295
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Summary

Kelley Earnhardt Miller welcomes Howard Hitchcock and Richard Barry, the CEO and COO of Lionel Brands Group, to the Business of Motorsports for a conversation that pulls back the curtain on one of NASCAR's most beloved and misunderstood businesses: the diecast.