# The Secret Process Behind the NASCAR Diecast with Lionel Brands Group

Page: https://stenobird.com/podcast/the-dale-jr-download-436513/the-secret-process-behind-the-nascar-diecast-with-lionel-brands-group
Text version: https://stenobird.com/podcast/the-dale-jr-download-436513/the-secret-process-behind-the-nascar-diecast-with-lionel-brands-group.md
Podcast: [The Dale Jr. Download](https://stenobird.com/podcast/the-dale-jr-download-436513)
Published: 2026-06-24T19:00:00+00:00
Episode link: http://www.dalejr.com/radio/tdjd/default.aspx
Audio file: https://dts.podtrac.com/redirect.mp3/sxm.simplecastaudio.com/8402ddef-50ff-4346-b787-d6640c0d98d2/episodes/7313f116-a8d9-4c9b-824e-8d3c9ad4768f/audio/128/default.mp3?aid=rss_feed&awCollectionId=8402ddef-50ff-4346-b787-d6640c0d98d2&awEpisodeId=7313f116-a8d9-4c9b-824e-8d3c9ad4768f&feed=xHwJAwNo
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Duration seconds: 4295

## Resource

Kelley Earnhardt Miller welcomes Howard Hitchcock and Richard Barry, the CEO and COO of Lionel Brands Group, to the Business of Motorsports for a conversation that pulls back the curtain on one of NASCAR's most beloved and misunderstood businesses: the diecast.

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## Transcript

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