Episode

Choose Your Own Adventure: Empowering the Next Generation of Commerce Leaders (Gemma Spence , CEO of VML)

Podcast
The CPG View
Published
Nov 7, 2025
Duration seconds
1638
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not_requested
Canonical source
https://podcasters.spotify.com/pod/show/thecpgview/episodes/Choose-Your-Own-Adventure-Empowering-the-Next-Generation-of-Commerce-Leaders-Gemma-Spence---CEO-of-VML-e3akdnn
Audio
https://anchor.fm/s/da4fa968/podcast/play/110818487/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-10-7%2F410767892-44100-2-92b5b6a517e0e.mp3
JSON
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Markdown
/podcast/the-cpg-view-6029523/choose-your-own-adventure-empowering-the-next-generation-of-commerce-leaders-gemma-spence-ceo-of-vml.md

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Summary

You’ve been instrumental in driving growth and implementing transformative models in digital commerce. Can you share what you think are the key elements for success in this space? As the digital commerce landscape continues to evolve, what trends or developments are you most excited about, and how do you see them shaping the industry? Leading a large, diverse team across the EMEA region is challenging. What strategies do you use to ensure alignment, innovation, and consistent results across such a broad scope? With tools like Commerce Studio and other innovations, how do you see technology playing a role in optimizing operations and enhancing customer experiences? From your work in digital commerce to your entrepreneurial ventures, what drives your passion, and how do you envision your role in shaping the future of this field?