# Choose Your Own Adventure: Empowering the Next Generation of Commerce Leaders (Gemma Spence , CEO of VML)

Page: https://stenobird.com/podcast/the-cpg-view-6029523/choose-your-own-adventure-empowering-the-next-generation-of-commerce-leaders-gemma-spence-ceo-of-vml
Text version: https://stenobird.com/podcast/the-cpg-view-6029523/choose-your-own-adventure-empowering-the-next-generation-of-commerce-leaders-gemma-spence-ceo-of-vml.md
Podcast: [The CPG View](https://stenobird.com/podcast/the-cpg-view-6029523)
Published: 2025-11-07T01:16:59+00:00
Episode link: https://podcasters.spotify.com/pod/show/thecpgview/episodes/Choose-Your-Own-Adventure-Empowering-the-Next-Generation-of-Commerce-Leaders-Gemma-Spence---CEO-of-VML-e3akdnn
Audio file: https://anchor.fm/s/da4fa968/podcast/play/110818487/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-10-7%2F410767892-44100-2-92b5b6a517e0e.mp3
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Duration seconds: 1638

## Resource

You’ve been instrumental in driving growth and implementing transformative models in digital commerce. Can you share what you think are the key elements for success in this space? As the digital commerce landscape continues to evolve, what trends or developments are you most excited about, and how do you see them shaping the industry? Leading a large, diverse team across the EMEA region is challenging. What strategies do you use to ensure alignment, innovation, and consistent results across such a broad scope? With tools like Commerce Studio and other innovations, how do you see technology playing a role in optimizing operations and enhancing customer experiences? From your work in digital commerce to your entrepreneurial ventures, what drives your passion, and how do you envision your role in shaping the future of this field?

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## Transcript

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