Episode
The Future Of Advertising - Dr. Mark Grether
- Podcast
- The CMO Whisperer
- Published
- Jun 19, 2026
- Duration seconds
- 1380
- Processing state
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- https://share.transistor.fm/s/3172ef95
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Summary
My guest today is Mark Grether, SVP and General Manager of PayPal Ads. Mark has helped shape some of the biggest shifts in modern advertising, from co-founding Xaxis at WPP to leading Sizmek, through its acquisition by Amazon, to helping grow Uber advertising into a billion-dollar global business with more than half a million advertisers. Today at PayPal, he's focused on building an advertising business designed to help merchants sell smarter and consumers discover more of what they actually care about.