Episode

The Future Of Advertising - Dr. Mark Grether

Podcast
The CMO Whisperer
Published
Jun 19, 2026
Duration seconds
1380
Processing state
not_requested
Canonical source
https://share.transistor.fm/s/3172ef95
Audio
https://dts.podtrac.com/redirect.mp3/media.transistor.fm/3172ef95/f85ed456.mp3
JSON
/v1/public/podcasts/the-cmo-whisperer-6598568/episodes/the-future-of-advertising-dr-mark-grether
Markdown
/podcast/the-cmo-whisperer-6598568/the-future-of-advertising-dr-mark-grether.md

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Summary

My guest today is Mark Grether, SVP and General Manager of PayPal Ads. Mark has helped shape some of the biggest shifts in modern advertising, from co-founding Xaxis at WPP to leading Sizmek, through its acquisition by Amazon, to helping grow Uber advertising into a billion-dollar global business with more than half a million advertisers. Today at PayPal, he's focused on building an advertising business designed to help merchants sell smarter and consumers discover more of what they actually care about.