# The Future Of Advertising - Dr. Mark Grether

Page: https://stenobird.com/podcast/the-cmo-whisperer-6598568/the-future-of-advertising-dr-mark-grether
Text version: https://stenobird.com/podcast/the-cmo-whisperer-6598568/the-future-of-advertising-dr-mark-grether.md
Podcast: [The CMO Whisperer](https://stenobird.com/podcast/the-cmo-whisperer-6598568)
Published: 2026-06-19T11:00:00+00:00
Episode link: https://share.transistor.fm/s/3172ef95
Audio file: https://dts.podtrac.com/redirect.mp3/media.transistor.fm/3172ef95/f85ed456.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-cmo-whisperer-6598568/episodes/the-future-of-advertising-dr-mark-grether
Duration seconds: 1380

## Resource

My guest today is Mark Grether, SVP and General Manager of PayPal Ads. Mark has helped shape some of the biggest shifts in modern advertising, from co-founding Xaxis at WPP to leading Sizmek, through its acquisition by Amazon, to helping grow Uber advertising into a billion-dollar global business with more than half a million advertisers. Today at PayPal, he's focused on building an advertising business designed to help merchants sell smarter and consumers discover more of what they actually care about.

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## Transcript

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