Episode

The Science of High-Performing Video Content

Podcast
The Cambridge Marketing Podcast
Published
May 15, 2026
Duration seconds
1496
Processing state
not_requested
Canonical source
https://LightBlueMedia.podbean.com/e/the-science-of-high-performing-video-content/
Audio
https://mcdn.podbean.com/mf/web/vfke5j8umq79ahzb/Vid.mp3
JSON
/v1/public/podcasts/the-cambridge-marketing-podcast-1276035/episodes/the-science-of-high-performing-video-content
Markdown
/podcast/the-cambridge-marketing-podcast-1276035/the-science-of-high-performing-video-content.md

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Summary

In this episode, Martin Watters from Brief Media joins us to explore what makes video content actually work. From audience retention and storytelling to video strategy, data and social media performance, we discuss how brands can use video to build trust, drive action and stand out in an increasingly crowded digital world.