{"podcast":{"title":"The Cambridge Marketing Podcast","slug":"the-cambridge-marketing-podcast-1276035","podcast_index_feed_id":1276035,"rss_url":"https://feed.podbean.com/LightBlueMedia/feed.xml","website_url":"https://LightBlueMedia.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/8773390/cmp_resize7mhzv.jpg","author":"LightBlueMedia","episode_count":100,"summary":"The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.","last_synced_at":"2026-06-27T14:21:06.906974+00:00","page_url":"https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035"},"episode":{"title":"The Science of High-Performing Video Content","slug":"the-science-of-high-performing-video-content","published_at":"2026-05-15T14:11:55+00:00","page_url":"https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/the-science-of-high-performing-video-content","show_page_url":"https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035","url":"https://LightBlueMedia.podbean.com/e/the-science-of-high-performing-video-content/","audio_url":"https://mcdn.podbean.com/mf/web/vfke5j8umq79ahzb/Vid.mp3","summary":"In this episode, Martin Watters from Brief Media joins us to explore what makes video content actually work. From audience retention and storytelling to video strategy, data and social media performance, we discuss how brands can use video to build trust, drive action and stand out in an increasingly crowded digital world.","meta_description":"In this episode, Martin Watters from Brief Media joins us to explore what makes video content actually work. From audience retention and storytelling to v…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1496,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-cambridge-marketing-podcast-1276035/episodes/the-science-of-high-performing-video-content/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/the-science-of-high-performing-video-content.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}