Episode
The Art of Selling Innovation
- Published
- Apr 9, 2026
- Duration seconds
- 1360
- Processing state
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Summary
In this episode, Kiran Kapur chats with Richard Leyland from Cambridge Consultants about the challenge of marketing innovation. They explore selling complex, high-risk ideas, overcoming client hesitation, and proving value. The conversation also covers thought leadership, cross-industry marketing, and how AI is reshaping content, strategy, and the future of professional services marketing.