# The Art of Selling Innovation

Page: https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/the-art-of-selling-innovation
Text version: https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/the-art-of-selling-innovation.md
Podcast: [The Cambridge Marketing Podcast](https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035)
Published: 2026-04-09T14:10:45+00:00
Episode link: https://LightBlueMedia.podbean.com/e/the-art-of-selling-innovation/
Audio file: https://mcdn.podbean.com/mf/web/y94itazr4bxik7cy/Consultancy.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-cambridge-marketing-podcast-1276035/episodes/the-art-of-selling-innovation
Duration seconds: 1360

## Resource

In this episode, Kiran Kapur chats with Richard Leyland from Cambridge Consultants about the challenge of marketing innovation. They explore selling complex, high-risk ideas, overcoming client hesitation, and proving value. The conversation also covers thought leadership, cross-industry marketing, and how AI is reshaping content, strategy, and the future of professional services marketing.

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## Transcript

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