Episode

How Businesses Can Create Real Social Value

Podcast

The Cambridge Marketing Podcast

Published

Jun 5, 2026

Duration seconds

1447

Processing state

not_requested

Canonical source

https://LightBlueMedia.podbean.com/e/how-businesses-can-create-real-social-value/

Audio

https://mcdn.podbean.com/mf/web/va5pdwec38i5hhcn/ESG.mp3

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/v1/public/podcasts/the-cambridge-marketing-podcast-1276035/episodes/how-businesses-can-create-real-social-value

Markdown

/podcast/the-cambridge-marketing-podcast-1276035/how-businesses-can-create-real-social-value.md

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Summary

ESG is often talked about but rarely explained. Rachel Hales, founder of Get Synergised, joins me to discuss Environmental, Social and Governance, with a particular focus on the social element. We explore how businesses and charities can build meaningful partnerships, why community engagement should be part of everyday business, and the benefits of taking a more purposeful, long-term approach.