# How Businesses Can Create Real Social Value

Page: https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/how-businesses-can-create-real-social-value
Text version: https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/how-businesses-can-create-real-social-value.md
Podcast: [The Cambridge Marketing Podcast](https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035)
Published: 2026-06-05T12:44:34+00:00
Episode link: https://LightBlueMedia.podbean.com/e/how-businesses-can-create-real-social-value/
Audio file: https://mcdn.podbean.com/mf/web/va5pdwec38i5hhcn/ESG.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-cambridge-marketing-podcast-1276035/episodes/how-businesses-can-create-real-social-value
Duration seconds: 1447

## Resource

ESG is often talked about but rarely explained. Rachel Hales, founder of Get Synergised, joins me to discuss Environmental, Social and Governance, with a particular focus on the social element. We explore how businesses and charities can build meaningful partnerships, why community engagement should be part of everyday business, and the benefits of taking a more purposeful, long-term approach.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-cambridge-marketing-podcast-1276035/episodes/how-businesses-can-create-real-social-value/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/how-businesses-can-create-real-social-value.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.