Episode

Growing Your Marketing Team: People, AI, or Both?

Podcast: The Cambridge Marketing Podcast
Published: Feb 1, 2026
Duration seconds: 1730
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Summary

Kiran Kapur talks with Chris Woodward from Oliver Agency about how marketing agencies are using AI in everyday work. They cover automation, Oliver’s in-house model, real cost savings, and training teams to use new tools. Chris also explains why many smaller businesses may get better results investing in AI software and skills instead of hiring another person.