# Growing Your Marketing Team: People, AI, or Both?

Page: https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/growing-your-marketing-team-people-ai-or-both
Text version: https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/growing-your-marketing-team-people-ai-or-both.md
Podcast: [The Cambridge Marketing Podcast](https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035)
Published: 2026-02-01T19:25:10+00:00
Episode link: https://LightBlueMedia.podbean.com/e/growing-your-marketing-team-people-ai-or-both/
Audio file: https://mcdn.podbean.com/mf/web/8v2wnmt6hhwk6yrh/AgencyAI.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-cambridge-marketing-podcast-1276035/episodes/growing-your-marketing-team-people-ai-or-both
Duration seconds: 1730

## Resource

Kiran Kapur talks with Chris Woodward from Oliver Agency about how marketing agencies are using AI in everyday work. They cover automation, Oliver’s in-house model, real cost savings, and training teams to use new tools. Chris also explains why many smaller businesses may get better results investing in AI software and skills instead of hiring another person.

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## Transcript

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