Episode

Dynamic Pricing: It’s Been Here All Along

Podcast

The Cambridge Marketing Podcast

Published

Apr 26, 2026

Duration seconds

1473

Processing state

not_requested

Canonical source

https://LightBlueMedia.podbean.com/e/dynamic-pricing-it-s-been-here-all-along/

Audio

https://mcdn.podbean.com/mf/web/h3iwqpwffqrezqbb/Dynamic2.mp3

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/v1/public/podcasts/the-cambridge-marketing-podcast-1276035/episodes/dynamic-pricing-it-s-been-here-all-along

Markdown

/podcast/the-cambridge-marketing-podcast-1276035/dynamic-pricing-it-s-been-here-all-along.md

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Summary

You might think dynamic pricing is a new phenomenon. You’d be wrong. This week’s guest, Marco Bertini, kicks things off by reminding us it’s been around almost as long as commerce itself. We explore why businesses use it, how it affects customers, and when it actually works best. Marco is Professor of Marketing at Esade, a global business school based in Barcelona.