# Dynamic Pricing: It’s Been Here All Along

Page: https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/dynamic-pricing-it-s-been-here-all-along
Text version: https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035/dynamic-pricing-it-s-been-here-all-along.md
Podcast: [The Cambridge Marketing Podcast](https://stenobird.com/podcast/the-cambridge-marketing-podcast-1276035)
Published: 2026-04-26T16:47:43+00:00
Episode link: https://LightBlueMedia.podbean.com/e/dynamic-pricing-it-s-been-here-all-along/
Audio file: https://mcdn.podbean.com/mf/web/h3iwqpwffqrezqbb/Dynamic2.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-cambridge-marketing-podcast-1276035/episodes/dynamic-pricing-it-s-been-here-all-along
Duration seconds: 1473

## Resource

You might think dynamic pricing is a new phenomenon. You’d be wrong. This week’s guest, Marco Bertini, kicks things off by reminding us it’s been around almost as long as commerce itself. We explore why businesses use it, how it affects customers, and when it actually works best. Marco is Professor of Marketing at Esade, a global business school based in Barcelona.

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## Transcript

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