Episode
Rethinking the Drink: N/A Beverage Trends with Savyll
- Podcast
- The Buyer's Desk
- Published
- Jan 27, 2026
- Duration seconds
- 2123
- Processing state
not_requested- Canonical source
- https://www.naturalfoodretailers.com
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Summary
In today’s episode, Angela and Category Manager Kim Route chat with Harry Ross, Global Commercial Director at Savyll Beverage Co. Learn more about the N/A beverage market, from the rise of functional ingredients to the importance of authenticity in marketing and branding to the challenges that N/A spirits face in an increasingly crowded market. Plus, hear insights from Harry about his extensive experience in the beverage industry, including his takes on current market trends and more.