# Rethinking the Drink: N/A Beverage Trends with Savyll

Page: https://stenobird.com/podcast/the-buyer-s-desk-6300080/rethinking-the-drink-n-a-beverage-trends-with-savyll
Text version: https://stenobird.com/podcast/the-buyer-s-desk-6300080/rethinking-the-drink-n-a-beverage-trends-with-savyll.md
Podcast: [The Buyer's Desk](https://stenobird.com/podcast/the-buyer-s-desk-6300080)
Published: 2026-01-27T14:00:00+00:00
Episode link: https://www.naturalfoodretailers.com
Audio file: https://episodes.captivate.fm/episode/a8a85fd2-866f-41c4-a6c5-15e99a600d85.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-buyer-s-desk-6300080/episodes/rethinking-the-drink-n-a-beverage-trends-with-savyll
Duration seconds: 2123

## Resource

In today’s episode, Angela and Category Manager Kim Route chat with Harry Ross, Global Commercial Director at Savyll Beverage Co. Learn more about the N/A beverage market, from the rise of functional ingredients to the importance of authenticity in marketing and branding to the challenges that N/A spirits face in an increasingly crowded market. Plus, hear insights from Harry about his extensive experience in the beverage industry, including his takes on current market trends and more.

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## Transcript

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