Episode
710: The Pilates Journal Expo with Lise Kuecker and Michael Ramsey
- Published
- Feb 19, 2026
- Duration seconds
- 2367
- Processing state
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Summary
What happens when you take something wildly popular—Pilates—and intentionally redesign it to attract even more people? Rapid growth, big revenue—and an entirely new format. Grab real-life insights and inspo with Michael Ramsey, the co-founder and CEO of STRONG Pilates, in Episode 710: The Pilates Journal Expo with Lise Kuecker and Michael Ramsey.* Break the mold: fuse Pilates, strength and cardio for novelty and interest Broaden the appeal: market to men and athletes seeking performance Take on tech: use screens, feedback and AI to increase customer lifetime value Always be striving: recast issues as opportunities; commit to continual improvement Choose wisely: carefully select sales-minded operators and passionate instructors STRONG Pilates is a case study on impressively scaling a modern brand without losing clarity, quality or control. Episode 710 is a must-listen for ambitious studio owners. Follow Michael on Instagram at @ ramslegit . *Recorded live at The Pilates Journal Expo. The Pilates Journal is the leading voice of the global Pilates industry. Subscribe free at www.pilatesjournal.com/subscribe . Catch you there, Lise PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/