# 710: The Pilates Journal Expo with Lise Kuecker and Michael Ramsey

Page: https://stenobird.com/podcast/the-business-of-boutique-fitness-556786/710-the-pilates-journal-expo-with-lise-kuecker-and-michael-ramsey
Text version: https://stenobird.com/podcast/the-business-of-boutique-fitness-556786/710-the-pilates-journal-expo-with-lise-kuecker-and-michael-ramsey.md
Podcast: [The Business of Boutique Fitness](https://stenobird.com/podcast/the-business-of-boutique-fitness-556786)
Published: 2026-02-19T16:38:00+00:00
Episode link: https://readyaimempire.libsyn.com/710-the-pilates-journal-expo-with-lise-kuecker-and-michael-ramsey
Audio file: https://traffic.libsyn.com/secure/readyaimempire/BBF_ep710.mp3?dest-id=409130
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JSON: https://stenobird.com/v1/public/podcasts/the-business-of-boutique-fitness-556786/episodes/710-the-pilates-journal-expo-with-lise-kuecker-and-michael-ramsey
Duration seconds: 2367

## Resource

What happens when you take something wildly popular—Pilates—and intentionally redesign it to attract even more people? Rapid growth, big revenue—and an entirely new format. Grab real-life insights and inspo with Michael Ramsey, the co-founder and CEO of STRONG Pilates, in Episode 710: The Pilates Journal Expo with Lise Kuecker and Michael Ramsey.* Break the mold: fuse Pilates, strength and cardio for novelty and interest Broaden the appeal: market to men and athletes seeking performance Take on tech: use screens, feedback and AI to increase customer lifetime value Always be striving: recast issues as opportunities; commit to continual improvement Choose wisely: carefully select sales-minded operators and passionate instructors STRONG Pilates is a case study on impressively scaling a modern brand without losing clarity, quality or control. Episode 710 is a must-listen for ambitious studio owners. Follow Michael on Instagram at @ ramslegit . *Recorded live at The Pilates Journal Expo. The Pilates Journal is the leading voice of the global Pilates industry. Subscribe free at www.pilatesjournal.com/subscribe . Catch you there, Lise PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/

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