Episode
What Happens When Brands Change Hands?
- Podcast
- The Bottom Line
- Published
- Jan 29, 2026
- Duration seconds
- 1998
- Processing state
not_requested- Canonical source
- http://www.bbc.co.uk/programmes/m002qj8k
Actions
POST https://stenobird.com/v1/public/podcasts/the-bottom-line-1067438/episodes/what-happens-when-brands-change-hands/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/the-bottom-line-1067438/what-happens-when-brands-change-hands.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
From headline deals like Vodafone-Three or home builder, Barratt buying rival, Redrow, corporate mergers and takeovers are on the rise. Evan Davis and guests take a fresh look at what happens when companies combine. They discuss why deal-making is growing, why execs turn to M&A, what can go wrong and whether mergers deliver growth or simply disguise deeper problems. Guests: Vittorio Colao, CEO at Vodafone Group 2008-2018, and now Vice Chairman, EMEA, General Atlantic Pip Hulbert, CCO for International Markets at VML Farshid Azadegan, Director of BEC Distribution Production team: Presenter: Evan Davis Producer: Sally Abrahams Production Co-ordinator: Katie Morrison Sound engineers: Russell Newlove and Andy Garratt Editor: Matt Willis The Bottom Line is produced in partnership with The Open University