{"podcast":{"title":"The Bottom Line","slug":"the-bottom-line-1067438","podcast_index_feed_id":1067438,"rss_url":"https://podcasts.files.bbci.co.uk/b006sz6t.rss","website_url":"http://www.bbc.co.uk/programmes/b006sz6t","image_url":"http://ichef.bbci.co.uk/images/ic/3000x3000/p0lj0v13.jpg","author":"BBC","episode_count":428,"summary":"Evan Davis hosts the business conversation show with people at the top giving insight into what matters","last_synced_at":"2026-06-12T00:17:34.720641+00:00","page_url":"https://stenobird.com/podcast/the-bottom-line-1067438"},"episode":{"title":"What Happens When Brands Change Hands?","slug":"what-happens-when-brands-change-hands","published_at":"2026-01-29T12:30:00+00:00","page_url":"https://stenobird.com/podcast/the-bottom-line-1067438/what-happens-when-brands-change-hands","show_page_url":"https://stenobird.com/podcast/the-bottom-line-1067438","url":"http://www.bbc.co.uk/programmes/m002qj8k","audio_url":"http://open.live.bbc.co.uk/mediaselector/6/redir/version/2.0/mediaset/audio-nondrm-download-rss/proto/http/vpid/p0mxt1wx.mp3","summary":"From headline deals like Vodafone-Three or home builder, Barratt buying rival, Redrow, corporate mergers and takeovers are on the rise. Evan Davis and guests take a fresh look at what happens when companies combine. They discuss why deal-making is growing, why execs turn to M&A, what can go wrong and whether mergers deliver growth or simply disguise deeper problems. Guests: Vittorio Colao, CEO at Vodafone Group 2008-2018, and now Vice Chairman, EMEA, General Atlantic Pip Hulbert, CCO for International Markets at VML Farshid Azadegan, Director of BEC Distribution Production team: Presenter: Evan Davis Producer: Sally Abrahams Production Co-ordinator: Katie Morrison Sound engineers: Russell Newlove and Andy Garratt Editor: Matt Willis The Bottom Line is produced in partnership with The Open University","meta_description":"From headline deals like Vodafone-Three or home builder, Barratt buying rival, Redrow, corporate mergers and takeovers are on the rise. Evan Davis and gue…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1998,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-bottom-line-1067438/episodes/what-happens-when-brands-change-hands/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-bottom-line-1067438/what-happens-when-brands-change-hands.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}