Episode

438 - Stop Discounting - How to Raise Prices Without Losing Customers

Podcast
The Best Small Business Show
Published
Feb 9, 2026
Duration seconds
716
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Canonical source
https://richgee.libsyn.com/438-stop-discounting-how-to-raise-prices-without-losing-customers
Audio
https://traffic.libsyn.com/secure/richgee/438_-_Stop_Discounting_-_How_to_Raise_Prices_Without_Losing_Customers.mp3?dest-id=137174
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Markdown
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Summary

Today we're talking about the bravest move a business owner can make: Raising your rates. Discounting is a race to the bottom, and the prize for winning is going out of business.