# 438 - Stop Discounting - How to Raise Prices Without Losing Customers

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Text version: https://stenobird.com/podcast/the-best-small-business-show-7072532/438-stop-discounting-how-to-raise-prices-without-losing-customers.md
Podcast: [The Best Small Business Show](https://stenobird.com/podcast/the-best-small-business-show-7072532)
Published: 2026-02-09T21:30:00+00:00
Episode link: https://richgee.libsyn.com/438-stop-discounting-how-to-raise-prices-without-losing-customers
Audio file: https://traffic.libsyn.com/secure/richgee/438_-_Stop_Discounting_-_How_to_Raise_Prices_Without_Losing_Customers.mp3?dest-id=137174
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JSON: https://stenobird.com/v1/public/podcasts/the-best-small-business-show-7072532/episodes/438-stop-discounting-how-to-raise-prices-without-losing-customers
Duration seconds: 716

## Resource

Today we're talking about the bravest move a business owner can make: Raising your rates. Discounting is a race to the bottom, and the prize for winning is going out of business.

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## Transcript

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