Episode
Should Artists List Prices on Their Website? The Gallery Test
- Podcast
- The Art Marketing Podcast
- Published
- May 19, 2026
- Duration seconds
- 2118
- Processing state
not_requested
Actions
POST https://stenobird.com/v1/public/podcasts/the-art-marketing-podcast-903519/episodes/should-artists-list-prices-on-their-website-the-gallery-test/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/the-art-marketing-podcast-903519/should-artists-list-prices-on-their-website-the-gallery-test.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
There's one number that should end the price-on-request debate forever: artworks with visible prices sell 2-6 times more often than the same works with hidden prices. The data is in. The artists are still hiding the prices. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar This episode runs the gallery test on your website. A real gallery prices the work, frames it, lights it, and puts a checkout at the desk. Christie's, Sotheby's, Gagosian, 1stDibs — every serious art business does this online too. Almost no working artist does. Today we close that gap. In this episode: The gallery test — the one rule every digital decision should pass The 5 things almost every artist website gets wrong "Oooooh so mysterious" — why "contact for pricing" is the gallery with the lights off The shop is the signal: how a real storefront tells visitors they're welcome to buy Why the biggest art sellers on earth all do this — and the artists somehow don't The generational gut-punch: collectors under 40 don't tolerate hidden prices Mix the feed the way you'd mix an opening — killing the "art-only Instagram" sacred cow Why a gallery with the lights off on Wednesday loses every Wednesday walk-in The data referenced (with sources): Artsy, Dec 2019 — works with visible prices are 2-6x more likely to sell than identical hidden-price works Hiscox Online Art Trade Report 2018 — 90% of new art buyers say price transparency is a key consideration (n=831 international buyers) Art Basel and UBS 2020 Mid-Year Survey — 81% of high-net-worth collectors say it is "important or essential" to have a price posted online Artsy Art Market Trends 2025 — 69% of collectors hesitate to buy because of lack of transparency; 43% name "lack of vi…