{"podcast":{"title":"The Art Marketing Podcast","slug":"the-art-marketing-podcast-903519","podcast_index_feed_id":903519,"rss_url":"https://artmarketingpodcast.libsyn.com/rss","website_url":"http://artmarketingpodcast.libsyn.com/podcast","image_url":"https://static.libsyn.com/p/assets/8/a/6/e/8a6e08f3e3a01a98e55e3c100dce7605/2-20240510-26hmca58zc.png","author":"Art Storefronts","episode_count":234,"summary":"Artists and Photographers have a marketing problem. Let's fix that. Whether you're an emerging artist, a seasoned professional, or an art marketer, this podcast provides the insights you need to sell your art online and off. Join Patrick from Art Storefronts as he explores the latest trends in art marketing; featuring expert interviews, success stories, current events and trends, and deep-dive tactical marketing advice to help you thrive in the art world.","last_synced_at":"2026-07-25T20:19:29.130897+00:00","page_url":"https://stenobird.com/podcast/the-art-marketing-podcast-903519"},"episode":{"title":"Should Artists List Prices on Their Website? The Gallery Test","slug":"should-artists-list-prices-on-their-website-the-gallery-test","published_at":"2026-05-19T02:43:00+00:00","page_url":"https://stenobird.com/podcast/the-art-marketing-podcast-903519/should-artists-list-prices-on-their-website-the-gallery-test","show_page_url":"https://stenobird.com/podcast/the-art-marketing-podcast-903519","url":"https://artmarketingpodcast.libsyn.com/should-artists-list-prices-on-their-website-the-gallery-test","audio_url":"https://traffic.libsyn.com/secure/artmarketingpodcast/edited_Should_Artists_List_Prices_on_Their_Website_The_Gallery.mp3?dest-id=472290","summary":"There's one number that should end the price-on-request debate forever: artworks with visible prices sell 2-6 times more often than the same works with hidden prices. The data is in. The artists are still hiding the prices. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar This episode runs the gallery test on your website. A real gallery prices the work, frames it, lights it, and puts a checkout at the desk. Christie's, Sotheby's, Gagosian, 1stDibs — every serious art business does this online too. Almost no working artist does. Today we close that gap. In this episode: The gallery test — the one rule every digital decision should pass The 5 things almost every artist website gets wrong \"Oooooh so mysterious\" — why \"contact for pricing\" is the gallery with the lights off The shop is the signal: how a real storefront tells visitors they're welcome to buy Why the biggest art sellers on earth all do this — and the artists somehow don't The generational gut-punch: collectors under 40 don't tolerate hidden prices Mix the feed the way you'd mix an opening — killing the \"art-only Instagram\" sacred cow Why a gallery with the lights off on Wednesday loses every Wednesday walk-in The data referenced (with sources): Artsy, Dec 2019 — works with visible prices are 2-6x more likely to sell than identical hidden-price works Hiscox Online Art Trade Report 2018 — 90% of new art buyers say price transparency is a key consideration (n=831 international buyers) Art Basel and UBS 2020 Mid-Year Survey — 81% of high-net-worth collectors say it is \"important or essential\" to have a price posted online Artsy Art Market Trends 2025 — 69% of collectors hesitate to buy because of lack of transparency; 43% name \"lack of vi…","meta_description":"There's one number that should end the price-on-request debate forever: artworks with visible prices sell 2-6 times more often than the same works with hi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2118,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-art-marketing-podcast-903519/episodes/should-artists-list-prices-on-their-website-the-gallery-test/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-art-marketing-podcast-903519/should-artists-list-prices-on-their-website-the-gallery-test.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}