Episode

#276: BI is Dead! Long Live BI! With Colin Zima

Podcast
The Analytics Power Hour
Published
Jul 22, 2025
Duration seconds
3881
Processing state
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https://analyticshour.io/2025/07/22/276-bi-is-dead-long-live-bi-with-colin-zima/
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Markdown
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Summary

Product managers for BI platforms have it easy. They "just" need to have the dev team build a tool that gives all types of users access to all of the data they should be allowed to see in a way that is quick, simple, and clear while preventing them from pulling data that can be misinterpreted. Of course, there are a lot of different types of users—from the C-level executive who wants ready access to high-level metrics all the way to the analyst or data scientist who wants to drop into a SQL flow state to everyone in between. And sometimes the tool needs to provide structured dashboards, while at other times it needs to be a mechanism for ad hoc analysis. Maybe the product manager's job is actually…impossible? Past Looker CAO and current Omni CEO Colin Zima joined this episode for a lively discussion on the subject! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page .