Episode
Saving Sales Time with Smarter Routes ft. Steve Benson
- Podcast
- The Advanced Selling Podcast
- Published
- Feb 11, 2026
- Duration seconds
- 1612
- Processing state
not_requested
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Summary
Send us Fan Mail In this episode of The Advanced Selling Podcast, Bryan Neale welcomes Steve Benson, founder of Badger Maps, for a conversation on why outside sales teams are often overlooked by modern sales technology — and what happens when tools are finally built with field sellers in mind. Bryan and Steve dig into the realities of territory design and route planning, calling out how many sales leaders still rely on gut feel and educated guesses when structuring territories. Steve explains...