Episode
Is Your Through Line Costing You Business?
- Podcast
- The Advanced Selling Podcast
- Published
- Feb 10, 2026
- Duration seconds
- 1112
- Processing state
not_requested- Canonical source
- https://www.buzzsprout.com/2517440/episodes/18658149-is-your-through-line-costing-you-business.mp3
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Summary
Send us Fan Mail What can Charlie Puth's collaboration with Kenny G for the Super Bowl national anthem teach us about sales? More than you'd think. Bill and Bryan break down the story of how Charlie Puth persistently pursued Kenny G—not through aggressive follow-ups, but through generous, creative demonstrations of value. He sent tracks. He added a choir. He painted the picture so vividly that Kenny G couldn't help but respond. The sales lessons are everywhere: Clean intention enables authent...