# Is Your Through Line Costing You Business?

Page: https://stenobird.com/podcast/the-advanced-selling-podcast-416744/is-your-through-line-costing-you-business
Text version: https://stenobird.com/podcast/the-advanced-selling-podcast-416744/is-your-through-line-costing-you-business.md
Podcast: [The Advanced Selling Podcast](https://stenobird.com/podcast/the-advanced-selling-podcast-416744)
Published: 2026-02-10T18:00:00+00:00
Episode link: https://www.buzzsprout.com/2517440/episodes/18658149-is-your-through-line-costing-you-business.mp3
Audio file: https://www.buzzsprout.com/2517440/episodes/18658149-is-your-through-line-costing-you-business.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-advanced-selling-podcast-416744/episodes/is-your-through-line-costing-you-business
Duration seconds: 1112

## Resource

Send us Fan Mail What can Charlie Puth's collaboration with Kenny G for the Super Bowl national anthem teach us about sales? More than you'd think. Bill and Bryan break down the story of how Charlie Puth persistently pursued Kenny G—not through aggressive follow-ups, but through generous, creative demonstrations of value. He sent tracks. He added a choir. He painted the picture so vividly that Kenny G couldn't help but respond. The sales lessons are everywhere: Clean intention enables authent...

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## Transcript

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