Episode
Becoming the Obvious Choice (Part 1)
- Podcast
- The Advanced Selling Podcast
- Published
- May 19, 2026
- Duration seconds
- 1263
- Processing state
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- https://www.buzzsprout.com/2517440/episodes/19202483-becoming-the-obvious-choice-part-1.mp3
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Summary
Send us Fan Mail How do you become the vendor your customers never even think to replace? In Part 1 of this short series, Bill and Bryan break down what it actually takes to become the obvious choice — not through last-minute discounts or closing tactics, but by building that clarity from the very first interaction. They cover three foundational moves: filtering your pipeline through the right lens (are they an obvious fit for you?), getting pristine on your message including who you're not f...