# Becoming the Obvious Choice (Part 1)

Page: https://stenobird.com/podcast/the-advanced-selling-podcast-416744/becoming-the-obvious-choice-part-1
Text version: https://stenobird.com/podcast/the-advanced-selling-podcast-416744/becoming-the-obvious-choice-part-1.md
Podcast: [The Advanced Selling Podcast](https://stenobird.com/podcast/the-advanced-selling-podcast-416744)
Published: 2026-05-19T14:00:00+00:00
Episode link: https://www.buzzsprout.com/2517440/episodes/19202483-becoming-the-obvious-choice-part-1.mp3
Audio file: https://www.buzzsprout.com/2517440/episodes/19202483-becoming-the-obvious-choice-part-1.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-advanced-selling-podcast-416744/episodes/becoming-the-obvious-choice-part-1
Duration seconds: 1263

## Resource

Send us Fan Mail How do you become the vendor your customers never even think to replace? In Part 1 of this short series, Bill and Bryan break down what it actually takes to become the obvious choice — not through last-minute discounts or closing tactics, but by building that clarity from the very first interaction. They cover three foundational moves: filtering your pipeline through the right lens (are they an obvious fit for you?), getting pristine on your message including who you're not f...

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## Transcript

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