Episode
How to Build Higher Education Branding That a Whole Community Believes In with Meloney Linder
- Podcast
- Tellwell: The Podcast
- Published
- Jun 10, 2026
- Duration seconds
- 1770
- Processing state
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Summary
How do you rebuild university brand trust after a massive transition? In this episode, Meloney Linder (VP for Marketing & Communications at the University of North Dakota) breaks down 8 years of building brand consistency, shifting to data-driven storytelling, and earning community belief. Checklist before you watch/listen: ✅ You lead marketing for a college, university, or mission-driven institution. ✅ Your brand got reset, and buy-in still feels shaky. ✅ Athletics or one program ...