Episode

AI and the Workforce: Why Augmentation Is Winning Over Automation

Podcast
TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms
Published
May 11, 2026
Duration seconds
3450
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not_requested
Canonical source
https://tbri.com/podcast/ai-and-the-workforce-why-augmentation-is-winning-over-automation/
Audio
https://tbri.com/wp-content/uploads/2026/05/Episode-with-Rob-Kopel-V1-websit.mp3
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Markdown
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Summary

Rob Kopel, Partner, AI Leader at PwC Australia, joins host Patrick Heffernan as well as TBR Principal Analyst Bozhidar Hristov and TBR Senior Analyst Alex Demeule to discuss practical delivery of AI solutions to clients. Rob shares his insights into how clients with more mature AI strategies are managing risks associated with adoption as well as where augmentation, rather than automation, makes sense in terms of cost efficiency.