# AI and the Workforce: Why Augmentation Is Winning Over Automation

Page: https://stenobird.com/podcast/tbr-talks-decoding-strategies-and-ecosystems-of-the-globe-s-top-tech-firms-7179026/ai-and-the-workforce-why-augmentation-is-winning-over-automation
Text version: https://stenobird.com/podcast/tbr-talks-decoding-strategies-and-ecosystems-of-the-globe-s-top-tech-firms-7179026/ai-and-the-workforce-why-augmentation-is-winning-over-automation.md
Podcast: [TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms](https://stenobird.com/podcast/tbr-talks-decoding-strategies-and-ecosystems-of-the-globe-s-top-tech-firms-7179026)
Published: 2026-05-11T13:12:25+00:00
Episode link: https://tbri.com/podcast/ai-and-the-workforce-why-augmentation-is-winning-over-automation/
Audio file: https://tbri.com/wp-content/uploads/2026/05/Episode-with-Rob-Kopel-V1-websit.mp3
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Duration seconds: 3450

## Resource

Rob Kopel, Partner, AI Leader at PwC Australia, joins host Patrick Heffernan as well as TBR Principal Analyst Bozhidar Hristov and TBR Senior Analyst Alex Demeule to discuss practical delivery of AI solutions to clients. Rob shares his insights into how clients with more mature AI strategies are managing risks associated with adoption as well as where augmentation, rather than automation, makes sense in terms of cost efficiency.

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## Transcript

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