Episode

Ep. 66: Is Your Campus Ready for Employee Advocacy? The Culture Check Higher Ed Marketers Can’t Skip

Podcast: Talking Tactics
Published: Jan 6, 2026
Duration seconds: 2528
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Summary

Think your university's perfectly curated Instagram feed is attracting Gen Z students? Think again. Employee advocacy experts Ben Hayes and Maria DeMario reveal why letting professors post typos and unpopular opinions on LinkedIn might be your best recruitment strategy yet. But here's the catch: if you're asking faculty to 'stick to brand guidelines,' you're missing the entire point. Discover why the messiest social media presence might be your competitive advantage in the age of AI.