Episode

Ep. 64: Going Vertical: When SEO Meets Social Video

Podcast: Talking Tactics
Published: Dec 9, 2025
Duration seconds: 1223
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Summary

When TikTok bans threatened to upend their social strategy, one university's marketing team discovered an unlikely ally: their SEO colleagues. In this episode, Amanda Ferrill reveals how Temple University turned platform uncertainty into opportunity by marrying keyword research with vertical video content on YouTube Shorts. Learn why ditching cute captions for searchable titles might be the smartest move your social team makes this year. Plus, find out how a video aimed at parents became their surprise hit, all thanks to thinking like a search engine instead of just a content creator.