Episode
Don't scrap it, ask it why: How one marketer made five AI agents reliable.
- Published
- Jun 8, 2026
- Duration seconds
- 914
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Summary
"I built an agent... now what?" Orlando O'Neill built five custom AI agents for his marketing work. On this episode, he shares how he makes them reliable: asking agents to diagnose their own mistakes, fixing issues permanently with steering files, and running weekly reviews to improve them over time. His biggest tip: when your agent gets something wrong, don't scrap it. Ask it why, and fix it together. Guest: Orlando O'Neill, Senior Product Marketing Manager, Alexa Marketing