# Don't scrap it, ask it why: How one marketer made five AI agents reliable.

Page: https://stenobird.com/podcast/straight-talk-ai-tips-for-amazonians-7740235/don-t-scrap-it-ask-it-why-how-one-marketer-made-five-ai-agents-reliable
Text version: https://stenobird.com/podcast/straight-talk-ai-tips-for-amazonians-7740235/don-t-scrap-it-ask-it-why-how-one-marketer-made-five-ai-agents-reliable.md
Podcast: [strAIght talk: AI tips for Amazonians](https://stenobird.com/podcast/straight-talk-ai-tips-for-amazonians-7740235)
Published: 2026-06-08T13:00:00+00:00
Episode link: https://rss.art19.com/episodes/8efc06c2-3e2d-47e6-8966-81c53fe66a23.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://rss.art19.com/episodes/8efc06c2-3e2d-47e6-8966-81c53fe66a23.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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Duration seconds: 914

## Resource

"I built an agent... now what?" Orlando O'Neill built five custom AI agents for his marketing work. On this episode, he shares how he makes them reliable: asking agents to diagnose their own mistakes, fixing issues permanently with steering files, and running weekly reviews to improve them over time. His biggest tip: when your agent gets something wrong, don't scrap it. Ask it why, and fix it together.   Guest: Orlando O'Neill, Senior Product Marketing Manager, Alexa Marketing 

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## Transcript

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