Episode

How a Influencer-Led GTM Strategy Builds Stronger Connections Between Brands and Their Audience w/ Nick Bennett | Ep 28

Podcast
Stop The Scroll with Brianna Doe
Published
Sep 17, 2024
Duration seconds
2179
Processing state
not_requested
Canonical source
https://www.buzzsprout.com/2317192/episodes/15736120-how-a-influencer-led-gtm-strategy-builds-stronger-connections-between-brands-and-their-audience-w-nick-bennett-ep-28.mp3
Audio
https://www.buzzsprout.com/2317192/episodes/15736120-how-a-influencer-led-gtm-strategy-builds-stronger-connections-between-brands-and-their-audience-w-nick-bennett-ep-28.mp3
JSON
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Markdown
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Summary

In this episode, host Brianna Doe interviews Nick Bennett, founder of Tack, a marketing and media firm, to discuss the growing role of B2B influencer marketing, the creator economy, and the future of brand-influencer partnerships. ========================================= Best Moments: (01:22) How people-first go-to-market (GTM) strategies tie into influencer marketing and build stronger connections between brands and their audiences (05:02) How to maintain authentic relationships with inf...