# How a Influencer-Led GTM Strategy Builds Stronger Connections Between Brands and Their Audience w/ Nick Bennett | Ep 28

Page: https://stenobird.com/podcast/stop-the-scroll-with-brianna-doe-6804773/how-a-influencer-led-gtm-strategy-builds-stronger-connections-between-brands-and-their-audience-w-nick-bennett-ep-28
Text version: https://stenobird.com/podcast/stop-the-scroll-with-brianna-doe-6804773/how-a-influencer-led-gtm-strategy-builds-stronger-connections-between-brands-and-their-audience-w-nick-bennett-ep-28.md
Podcast: [Stop The Scroll with Brianna Doe](https://stenobird.com/podcast/stop-the-scroll-with-brianna-doe-6804773)
Published: 2024-09-17T08:00:00+00:00
Episode link: https://www.buzzsprout.com/2317192/episodes/15736120-how-a-influencer-led-gtm-strategy-builds-stronger-connections-between-brands-and-their-audience-w-nick-bennett-ep-28.mp3
Audio file: https://www.buzzsprout.com/2317192/episodes/15736120-how-a-influencer-led-gtm-strategy-builds-stronger-connections-between-brands-and-their-audience-w-nick-bennett-ep-28.mp3
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Duration seconds: 2179

## Resource

In this episode, host Brianna Doe interviews Nick Bennett, founder of Tack, a marketing and media firm, to discuss the growing role of B2B influencer marketing, the creator economy, and the future of brand-influencer partnerships. ========================================= Best Moments: (01:22) How people-first go-to-market (GTM) strategies tie into influencer marketing and build stronger connections between brands and their audiences (05:02) How to maintain authentic relationships with inf...

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