Stenobird

Episode

Building Genuine Connections in Influencer Marketing with Kwame Appiah | Ep 36

Podcast
Stop The Scroll with Brianna Doe
Published
Nov 12, 2024
Duration seconds
2072
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not_requested
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https://www.buzzsprout.com/2317192/episodes/16055470-building-genuine-connections-in-influencer-marketing-with-kwame-appiah-ep-36.mp3
Audio
https://www.buzzsprout.com/2317192/episodes/16055470-building-genuine-connections-in-influencer-marketing-with-kwame-appiah-ep-36.mp3
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Summary

In this episode of Stop the Scroll, host Brianna Doe interviews Kwame Appiah, head of influencer engagement and events at Later, and former contestant on the reality show Love is Blind. They discuss the realities of content creation, brand partnerships, and the importance of personal connections in influencer marketing. ========================================= Best Moments: (01:45) Kwame's role at Later and creator-focused events (04:07) Kwame's experience as a content creator (05:34) The c...