# Building Genuine Connections in Influencer Marketing with Kwame Appiah | Ep 36

Page: https://stenobird.com/podcast/stop-the-scroll-with-brianna-doe-6804773/building-genuine-connections-in-influencer-marketing-with-kwame-appiah-ep-36
Text version: https://stenobird.com/podcast/stop-the-scroll-with-brianna-doe-6804773/building-genuine-connections-in-influencer-marketing-with-kwame-appiah-ep-36.md
Podcast: [Stop The Scroll with Brianna Doe](https://stenobird.com/podcast/stop-the-scroll-with-brianna-doe-6804773)
Published: 2024-11-12T08:00:00+00:00
Episode link: https://www.buzzsprout.com/2317192/episodes/16055470-building-genuine-connections-in-influencer-marketing-with-kwame-appiah-ep-36.mp3
Audio file: https://www.buzzsprout.com/2317192/episodes/16055470-building-genuine-connections-in-influencer-marketing-with-kwame-appiah-ep-36.mp3
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JSON: https://stenobird.com/v1/public/podcasts/stop-the-scroll-with-brianna-doe-6804773/episodes/building-genuine-connections-in-influencer-marketing-with-kwame-appiah-ep-36
Duration seconds: 2072

## Resource

In this episode of Stop the Scroll, host Brianna Doe interviews Kwame Appiah, head of influencer engagement and events at Later, and former contestant on the reality show Love is Blind. They discuss the realities of content creation, brand partnerships, and the importance of personal connections in influencer marketing. ========================================= Best Moments: (01:45) Kwame's role at Later and creator-focused events (04:07) Kwame's experience as a content creator (05:34) The c...

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## Transcript

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