Episode

Building a Hybrid Influencer and Advisor Program for B2B SaaS with Natalie Marcotullio | Ep 29

Podcast: Stop The Scroll with Brianna Doe
Published: Sep 24, 2024
Duration seconds: 1502
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Canonical source: https://www.buzzsprout.com/2317192/episodes/15774361-building-a-hybrid-influencer-and-advisor-program-for-b2b-saas-with-natalie-marcotullio-ep-29.mp3
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Summary

In this episode of Stop the Scroll, host Brianna Doe interviews Natalie Marcotullio from Novatic about building and managing a hybrid influencer and advisor program for B2B SaaS companies. ========================================= Best Moments: (00:34) Introduction of guest Natalie Marcotullio and her role at Novatic (01:30) Overview of Novatic's hybrid influencer and advisor program (03:32) Criteria for selecting advisors and the importance of audience match (05:06) Structure of advisor dea...