{"podcast":{"title":"Stop The Scroll with Brianna Doe","slug":"stop-the-scroll-with-brianna-doe-6804773","podcast_index_feed_id":6804773,"rss_url":"https://rss.buzzsprout.com/2317192.rss","website_url":"https://www.buzzsprout.com/2317192","image_url":"https://storage.buzzsprout.com/pciu7f3mvkmtzd4v2gkj34uhpqcc?.jpg","author":"Brianna Doe","episode_count":53,"summary":"Every internet rabbit hole, every comfort rewatch, every comment section that becomes its own ecosystem… there’s a reason it works on us. Stop the Scroll is the show that figures out what that reason is. Each episode pulls apart the cultural mechanics of how we behave online: why we share what we share, why platforms shape us in ways we don't notice, and what the creator economy reveals about how we consume, connect, and engage. Through convos with people who have rare visibility into how the internet actually operates, we dig into why we do what we do online — instead of just scrolling through it. Resources: Subscribe to the Stop the Scroll Newsletter: https://briannadoe.substack.com/ LinkedIn: https://www.linkedin.com/in/brianna-doe/ Verbatim’s website: https://weareverbatim.com","last_synced_at":"2026-06-25T18:17:09.370476+00:00","page_url":"https://stenobird.com/podcast/stop-the-scroll-with-brianna-doe-6804773"},"episode":{"title":"Building a Hybrid Influencer and Advisor Program for B2B SaaS with Natalie Marcotullio | Ep 29","slug":"building-a-hybrid-influencer-and-advisor-program-for-b2b-saas-with-natalie-marcotullio-ep-29","published_at":"2024-09-24T08:00:00+00:00","page_url":"https://stenobird.com/podcast/stop-the-scroll-with-brianna-doe-6804773/building-a-hybrid-influencer-and-advisor-program-for-b2b-saas-with-natalie-marcotullio-ep-29","show_page_url":"https://stenobird.com/podcast/stop-the-scroll-with-brianna-doe-6804773","url":"https://www.buzzsprout.com/2317192/episodes/15774361-building-a-hybrid-influencer-and-advisor-program-for-b2b-saas-with-natalie-marcotullio-ep-29.mp3","audio_url":"https://www.buzzsprout.com/2317192/episodes/15774361-building-a-hybrid-influencer-and-advisor-program-for-b2b-saas-with-natalie-marcotullio-ep-29.mp3","summary":"In this episode of Stop the Scroll, host Brianna Doe interviews Natalie Marcotullio from Novatic about building and managing a hybrid influencer and advisor program for B2B SaaS companies. ========================================= Best Moments: (00:34) Introduction of guest Natalie Marcotullio and her role at Novatic (01:30) Overview of Novatic's hybrid influencer and advisor program (03:32) Criteria for selecting advisors and the importance of audience match (05:06) Structure of advisor dea...","meta_description":"In this episode of Stop the Scroll, host Brianna Doe interviews Natalie Marcotullio from Novatic about building and managing a hybrid influencer and advis…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1502,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/stop-the-scroll-with-brianna-doe-6804773/episodes/building-a-hybrid-influencer-and-advisor-program-for-b2b-saas-with-natalie-marcotullio-ep-29/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/stop-the-scroll-with-brianna-doe-6804773/building-a-hybrid-influencer-and-advisor-program-for-b2b-saas-with-natalie-marcotullio-ep-29.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}